3b - Project Development: How to hire a web professional for quality custom web design.

For a good quality custom website designing you always want to hire a pro. Professional web development for you online business can be a decision that put your website on the right track. When you are trying to do it yourself web designing you still need website design tutorials to know what you are doing and where you are going with it. Sometime learning a little bit about websites and trying to make a webpage can be very overwhelming, so it is time to go with the pro. Hiring professional web development staff can help you launch a beautiful design web page with a lot of features to attract audience toward your website.

When you need a website for your online business and have no idea what to do then hiring a pro will be the answer for you. Professional web designer can provide you with the beautiful and professional interface, search engine friendly site map and easy to navigate pages, in short a pro can create for you a user friendly website which you can promote successfully.

Professional web development process helps with cost management of the project and also provides some custom features which are difficult to get when using content management system or a website builder.  Usually cms have default features and you have to know the programming language to make any change and customize it according to your requirement. Pro web designer can handle this problem for you and change any current feature in the cms or add new ones to make your website user friendly and have all the bells and whistles.  

Although for some peoples it is hard to not able to have all the control over the things but at the same time when you hire a pro it take loads of your shoulders. You don’t have to draw diagrams and spend time in figuring out the layout and design of your home page, you just explain a pro what you want and when the project is completed you will get a quality website with a beautiful design.

A website is the most important thing for the online business. You are going to create an online brand with your website, so when you are choosing a website designer for your project keep these points in mind:

-         Web design experience

-         Professional Approach

-         Familiar with all the latest trends

-         You can contact the pro any time with your queries regarding the project

-         What programming language and what design and development tools they will be using because one, you want all the latest development tools to be used for your website. Second the page design must be according to latest trends. And third they must be able to write the code instead of using WYSIWYG software like front page and dreamweaver.

-         Programming language (asp, php) they use must be supported by your hosting service.

-         They have some good reviews from their previous clients.

-         Able to provide you with the working sample before starting the project.

Project Development is an important phase in the process of creating an online business. So if you want to hire a pro you have to take your time choosing the best designer for the job. A good professional will be able to design a user friendly interface and a website with all the features you need.

4 - Usability testing: Finalizing the Design which is Easy to navigate and user friendly

Whether you design it yourself and go with pro web designer its time to finalize your website and test its usability. Finished project must have all the features you desired and bells and whistle you planed for the website. It should have the Beautiful and a quality web design which is easy to navigate and user friendly.

The website has many forms of interaction. Navigation is an important example for that. Good navigation helps you browse your ways to desired pages with ease. To keep your visitors on the site it is good to have website navigation that keep them engaged. You can always have an option to have your website tested like any other software or game testing process.

Finalizing process for the website starts with gathering few independent peoples and let them view your website and browse the pages. In the end they give you their feedback, which will help you go through those pages once again and correct the mistake to make it more user friendly and create a positive experience for the visitors. We call it usability testing, a process to check and find out whether the users are using and interacting with your website as it was anticipated by the web designers.

You are not going to buy a shoe which does not fit in your foot right? A user is not going to be attracted to your website until it fits the requirements. Usability testing is the best way to discover how the visitors will perceive your website and whether they going to like it or not. Getting the desire audience for your online business website is critical for the success and usability testing helps you get your website to that point, from where you can attract users to visit your website and show interest in what you are offering.

It is a known fact that to get user attention, websitedesign must be easy to navigate and looks beautiful at the same time. Quality website always has these features and has a power to engage users. Usability testing is not a focus group or a process to validate your designing skills; instead it is used to find out which parts of your website are not easy to understand and what you can do to make it more users friendly.

5 – Website Promotion: Marketing and optimizing your website for search engines

When you complete the design and development of a website, test and finalized it now its time to start optimizing this website for the search engines. After the completion, promotion phase for your website starts which is equally important and crucial part of online business success. Search engine marketing helps to promote your online business and become a critical step in your online business process. Some people would call it an art of getting visitors for your website from different search engines.

Search engine marketing combine two techniques:

1-     Search engine Optimization

2-     Pay per Click

Search engine Optimization:

Search engine optimization is organic or a natural way to generate traffic from search engines for your website. Its is a process of making changes to your web site so that it will appear on top position in the search engines. There are few tips and tricks that help you create your seo strategy and get you to desire top position in the search engine result pages.

-         Check where you are standing. You should know your website current position on search engines and its competition.

-         Right amount of Keywords and a good description for your Meta tag.

-         Always choose the domain that contains word from you primary keyword phrase. Keep your domain name and urls user friendly and easy to read.

-         Good and sophisticated use of keywords in title, h1 tag and in the content.

-         Good navigation and internal linking within your website.

-         Always use original and quality content because “content is king”.

-         Sitemap is an important and always have one because it let search engine knows about each and every page of your website.

-         Always remember search engine spiders can’t read the images or flash movie So always use alt and title attributes for the images in HTML and try to avoid flash.

-         Social media

-         Link building

Pay per Click:

Sometime you want quick results and need a desire number of daily targeted visitors to your website, you will be purchasing sponsored links in the search engine. Using those sponsored links to generate target traffic toward your website is Pay per click or Pay per view. You pay search engines for every click or a view you get for your ad. Google adwords is a major pay per click system.

Main purpose for the search engine marketing is promotion of a website. With the help of SEM you use right keywords to get a best sponsored links, take your campaign to a shopping search engine or directory, get paid inclusion in the directories and optimized your page to get a top position in a search engine result page.

6 - Keep feeding your website with new contents

Creating an online business website is a difficult process. When you go through all the steps and work hard to get every thing done, it is time to launch the website. This journey doesn’t stop here. You have to keep the design and website architect up to date. And keep feeding your website with the new contents.

Fresh content for the website means you are giving new material to your users and the search engines. So whether you are updating new contents, doing seo work or making changes to your design, it is good to be continuously working on the website and looking the ways for improvement.

Development phase is sure a hard process and is over but still website maintenance is important to keep your online business running. You have to make sure site data including the user information, is secure and if there is an error or a bug in the system you remove instantly.

Keep updating the existing links and content of the website and always add new links and contents on the website. Never stop your search engine marketing, because it is important to keep it going. A continuous work on SEO guaranteed you to get more and more visitors and keep working on other techniques of search engine marketing as well because it is good to continuously promoting your website through SEO and ads.

Bloggers Sitemap: is it Possible to create xml sitemap for the blogspot blog.

Sitemaps are comprehensive and good way of displaying all the post on your blog and important for promoting your website. When you are doing search engine optimization of a website you have to submit your website sitemap to different search engine because it will help them crawl all the pages on your website.Word press gives their users option to create automatic sitemap but there is no such option available at blogger. So you won’t be able to create an xml sitemap for the blogspot blogs.


rss feed can be used as sitemap for blogger. All you have to do it is to get your rss feed url which will be like the following:


http://coolvirgocool.blogspot.com/rss.xml


But the url above will not have all the entries from your blog, just few new ones. So to add all the entries to the rss.xml sitemap you have to add parameters and your new url will look like that:


http://coolvirgocool.blogspot.com/rss.xml?max-results=500&start-index=1

And this will include 500 blog post feed entries to your xml sitemap. 
Please replace “coolvirgocool” with your blog name in the above urls.