Sunday, 18 December 2011

1- How to make a Business Plan: Planning a successful website project, Making key decisions and Taking control over the project.

Sometimes developer and project managers ignore the fact that how important is the plan phase of a business website, Planning is the essential part of the development process of a successful online businesses.
Like every other business venture or organization planning is consider to be the first and most important step. Webmasters often got themselves trapped in things like what design to go with, what programming language they should use to maintain the database (asp, php etc.) and other operational demands. They forget the planning part which is as important as any thing else in the initial steps of the business.

Starting a website without a proper plan is like constructing a house with out a map or a blue print. You will not get the desired results and in the end it will be a big mess. For a webmaster or a project manager the planning process of a site starts from setting goals and choosing a web site topic.

Planning Your Website and Setting goals:
Setting goals is always an important part of planning process of any business. Most online ventures fail because of lack of planning and decision making. The process starts with asking yourself what is the reason for your website, whether it will be the face of your new business or it is just a way to share pictures with your friends and family.

When you are planning to start a website from scratch, starts with setting goals and timelines. It is always good to know what to do and who will do it from the very beginning. Planning process starts with sitting down with all the persons involve in the project and assigning tasks to participants according to their expertise.

There are three key factors for the initial plan phase of the website.

a - Defining users:

All your efforts and planning is to attract and impress the people to your website. Your main goal is to understand:
  • Your audience.
  • Men or women and what age group they belong.
  • They Education level.
  • They profession.
  • How often they use internet. Etc.
The customer defining criteria mentioned above might be different for every website. Some websites might put more emphasis on educational background of the users or some sites might go with the usability level of the customer, but it is always good to achieve understanding of your customers before starting your project, because you can easily guide your customer and answer their questions regarding your product or service.

b - Choosing topic and buying domain

Getting a right domain for your business website is a step toward your online success. Planning process starts with defining your customers and topic for your website. When you plan all these things, it is time to buy a domain name. During this process it is always good to do a little bit research and understand all the necessary components of choosing a domain. It represents your business and your name on World Wide Web, So must be chosen carefully. It is good to have your product or service name included in the domain. For example: It has the business name and also explains the service you provide.
c - Setting a Budget:
Setting a budget for your website project is important. It helps you to go through all the future expenses in advance and helps you spend your project money more effectively. Setting budget for an online website is not as hard as one might think but it is still the largest restriction you can put on a website. Sometime it stops you to put all the bells and whistles on your webpage. When you are setting budget for your online business you should work out everything, from hosting and domain fee to paying the working staff.

Planning your website is the most important step, so take deep breath, clear your thoughts and do some brain storming. It will help you to choose a website topic according to your customer’s choice and help you to buy the domain which represents you business accurately. Set your website budget and start with the next step of online website development.


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